ROSITA FIORITA
WHO IS BEHIND THE
PROJECT
ROSITA RISALITI
Floral designer for weddings and events. I create romantic and essential floral designs, where every detail is intentional.
To me, flowers are not “just flowers.” They are communication and atmosphere.
They are the most natural way to make a statement within a space: an entrance becomes welcoming, a table becomes a backdrop, and a ceremony takes on a precise direction.
My style is romantic, yet clean.
I like compositions that breathe: full where needed, light where required to create maximum harmony. I always seek consistency between colors, volumes, light, and the context of the composition, because that is where a truly elegant result is born: when every element feels inevitable, as if it had always been there.
I work on weddings and events, but I also collaborate as a freelancer on creative and special projects: installations, sets, seasonal moments, and “non-standard” works that require a trained eye and a steady hand.
In all cases, the goal is the same: to build a recognizable, polished, and credible project.
A bit of history
01.05.1993The beginning
I started early, with a clear choice and a great desire to build something of my own. On May 1, 1993, at the age of 23, I opened my first shop in Valenzatico: L’Angolo del Fiore.
Over time, I realized that what I was most passionate about was not just selling flowers, but designing them: creating compositions, balances, and atmospheres. I was interested in the flower as a scenic element, capable of transforming a space without overwhelming it.26.10.2017The change
For this reason, on October 26, 2017, I made an important change: L’Angolo del Fiore became Fiorita. The shop would no longer be open to the public: from that moment on, I chose to work as a floral studio for events, where every project is custom-made, with method and attention to detail.13.04.2018Freelance life
In April 2018, I was contacted to carry out my first freelance job. From there, a new phase began: in addition to weddings and events, I started taking on creative projects and collaborations, always maintaining my signature: a romantic yet orderly, essential, and consistent style, where every element must be in the right place.
A PRACTICAL APPROACH, WITH A CONSISTENT AESTHETIC
HOW I WORK
I am direct and practical.
I like the process to be simple, clear, and without confusion.
When we begin, I always start by listening: what you want to achieve, what kind of atmosphere you imagine, and what is indispensable to you. From there, I build a solid aesthetic direction—palette, materials, proportions—and carry it through to the setup.
On an operational level, I am also very attentive to the practical side: timing, assembly, spaces, and on-site management. It is the combination of aesthetics and organization that makes the work reliable—and allows those who choose me to experience the event with greater peace of mind.
Where I work and how we can begin
I work extensively in Tuscany, especially for weddings and events, and I often travel for trade fairs and corporate projects. I am also happy to consider traveling to other cities: I just need the date, location, and an initial idea of the style.
If you feel this approach resonates with you, we can start very simply: tell me about the event (even in just a few lines) and I will get back to you with availability and next steps.
I prefer to keep communication clear and practical from the start, so we can immediately understand if we are aligned and if I can provide the result you are looking for.
Companies I collaborate with
Alongside weddings and events, I work as a freelancer on creative and original projects: installations, floral sets, window displays, corners, and seasonal arrangements designed for companies, retail, and hospitality businesses. This is a part of my work that I value greatly, as it allows me to experiment and bring flowers into different spaces and contexts, always with the same goal: to enhance the environment with balance and care.